Right – let’s talk leads.
One of the clearest messages from the Network Partner Tour was this: you want more inbound opportunities. And you’re absolutely right — it’s time we levelled up our marketing firepower.
So I’ve listened. And I’ve acted.
For 2026, we are investing hundreds of thousands of pounds into serious, strategic marketing — major regional SEO investment, national digital campaigns, and targeted ads to drive opportunities straight into your business. Our new partners, Unity Online, have already started work.
But I need to be completely honest with you about the financial reality behind this.
This level of marketing costs over ÂŁ250,000 per year.
And right now, the Network is not profitable.
The Network consumes more central resource than its commission supports, and our accounts clearly show that Guildford has been subsidising the Network for years. There is no spare cash to fund this marketing investment on your behalf.
Which brings me to a key point:
Your Network Partnership Agreement already includes the right for Diamond to request a marketing contribution.
We simply haven’t exercised that right for the last ten years — and frankly, that was remiss of us.
If we had introduced this properly years ago, we’d all be reaping the benefits of stronger, more consistent inbound growth by now.
So, to fund the level of marketing support you’ve asked for — and deserve — we are introducing a £350 per month network-wide marketing contribution from 1st January.
This is not optional.
It is a shared investment in a growth strategy that benefits every partner.
Alongside this, we’re launching a trial paid advertising campaign. Management is included in your monthly contribution, but the actual advertising spend — the cost per click — needs to be funded by those who want to participate. We will ask each partner whether they want regional Google and Facebook ads. We’ll pilot the enhanced programme in GU first to demonstrate impact before rolling out network-wide.
(Note: clicks are not guaranteed leads. There is risk — and real potential reward.)
We’re also investing heavily in regional profile-building: upgraded bios, photos, content, visibility. Poppy will be in touch for logos, team images, and a short Q&A so we can create stronger local positioning.
Now, something I need to reiterate clearly:
Marketing support does NOT replace your responsibility to sell locally.
Your partnership gives you the right to SELL and OPERATE locally.
That obligation remains firmly with you.
This marketing programme is here to boost you, support you, and accelerate your growth — not to take over your sales activity. The best network partners will treat this as added fuel, not a substitute for their own engagement.
Those who respond quickly to leads, nurture relationships and stay active in their local market will see the biggest wins.
Those who expect marketing to sell for them… won't.
And finally:
I am personally driving this in the New Year.
We’ve listened. We’ve acted. We’re investing what you asked for — but it must be funded responsibly, transparently, and in line with our agreements.
So — let’s align, invest properly, and make 2026 the year we break through together.
Let’s fix ’26 — and start the year with a bang.
Kate x