2025 Sales/Marketing – DLB Planning

2025 Sales/Marketing – DLB Planning

Filing Context

• Filed by: Rich Westwood

• Filed on: July 28, 2025

• Filed in: Notes & Documents (DLB Planning)

Email Chain & Planning Context

Forwarded message

From: Richard Westwood ([email protected])
Date: Mon, Jul 28, 2025 at 5:01 PM
To: Rich Westwood ([email protected])
Subject: FW: 2025 sales/marketing

From: Richard Westwood ([email protected])
Date: Friday, March 28, 2025 at 9:48 AM
To: Julian Westwood ([email protected])
Subject: 2025 sales/marketing

Hey.

So, I have been thinking about how to modify our approach to adding business for the rest of the year based on the fact that I have no help from Kim now (she starts a new job on April 14th), the current USA/UK (global, actually) SME business environment, the new tool HQ gave us, what may happen with TikTok, etc.

The new approaches boil down to continued awareness building in the USA and very targeted social media in Birmingham (coming to us, not HQ critically) combined with direct Inmail approaches to fulfilment prospects. Route building is minimal except for periodic email.

Below is the checklist I want to go through with you next week so we can set the course. I think you should spend some time on fulfilment.com before we talk. I have their pricing sheet and blank agreement if we think we want to dig into it further.

Monday is out for me - tooth root extraction, but the rest of the week should work.

Ciao.

Draft Plan (2025 Sales/Marketing – DLB Planning)

LinkedIn

• USA SME eCommerce for MCF (a cheaper alternative to Amazon MCF)

• Content: newsletter, guides

• Dux connections

• UK Sector fulfilment

• Connections, 30 Inmails/month, sector fulfilment – JW call

Social Media

• Cloud campaign

• Facebook

• Instagram

• Google Business, Apple Maps, Bing

• LinkedIn

Email

• Monthly to 1300 general – great rates?

• ?? to sector fulfilment

Campaigns

• TikTok – HQ call list

• eBay, Pinterest – local/regional micro business

• PUDO?

• DPD self-drop off?

• Micro fulfilment

• Multi-channel fulfilment

Other

• fulfilment.com?

• Retire Zint?

Key Considerations & Action Items

• Focus on USA market for SME eCommerce (especially MCF as an Amazon alternative).

• Highly targeted social media in Birmingham (distinct from HQ).

• Continue direct Inmail approaches (30/month as a target).

• Research sector fulfilment prospects.

• Develop and distribute newsletters and guides.

• Assess and leverage new HQ tools.

• Evaluate TikTok strategy (pending HQ call list and potential regulatory changes).

• Explore opportunities on eBay, Pinterest, and other platforms for micro/regional business.

• Consider micro and multi-channel fulfilment models.

• Review fulfilment.com (pricing, agreement).

• Decide on retiring Zint.

• Schedule meeting (excluding Monday due to dental appointment).

• Review fulfilment.com materials prior to discussion.

"Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat." — Sun Tzu

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